Tuesday, May 13, 2008

Twitter doesn't scale down

Last week I tried twitter, mostly because all the MacBreak Weekly guys are always on about how awesome it is and how it lets your crowd-source all these things that are basically wicked problems. Which I’m sure is awesome if you’re among the most followed people on Twitter and have enough microlebrity to make that sort of use possible.

But, if you’re decidedly unfamous, as opposed to infamous, twitter doesn’t seem to make any sense. It’s like being the only person in a group who uses email, or the only one of your friends who is on Facebook.

In short, twitter doesn’t scale down. The value of twitter comes from the network effect. If you have no network, you get no effect. Normally, I’m all for shouting into the void, and I can see how and where and more importantly for who twitter works.

But it didn’t work for me.